OUR STORY
About BySeba
We are a premium health and beauty distribution company dedicated to connecting the world's finest brands with luxury retailers, spas, and boutiques across the globe.
WHO WE ARE
Built on a Passion for Premium Beauty
BySeba was founded with a singular vision: to make the world's most exceptional health and beauty products accessible to premium retailers everywhere. What began as a boutique distribution operation has grown into a trusted global network.
Today, we partner with over 50 luxury brands and distribute to more than 250 retail locations across 12+ regions — from high-end department stores and independent boutiques to luxury spas and wellness centres.
10+
Years in Business
50+
Brand Partners
12+
Global Regions
100K+
Products Delivered
WHAT DRIVES US
Our Core Values
Everything we do is guided by a commitment to quality, integrity, and the belief that luxury beauty should be accessible to the right markets.
Uncompromising Quality
Every brand we distribute meets our rigorous quality standards — from formulation to packaging.
Global Reach
Our distribution network spans 12+ regions, connecting premium brands with luxury markets worldwide.
Trusted Partnerships
We build long-term relationships with both brands and retailers, grounded in transparency and trust.
Luxury Curation
We carefully select only the finest beauty and wellness brands that align with our premium positioning.
Reliable Logistics
End-to-end distribution management ensures products arrive on time, every time, in perfect condition.
Conscious Beauty
We prioritise sustainable, ethical brands that align with the values of today's luxury consumer.
OUR JOURNEY
A Decade of Growth
BySeba founded with a focus on luxury skincare distribution
Expanded into fragrance and wellness categories
Reached 100+ retail partners across 5 regions
Launched elite cosmetics division and global logistics network
250+ retail locations and 50+ luxury brand partnerships
Expanded to 12+ distribution regions worldwide
THE PEOPLE BEHIND BYSEBA
Meet Our Team
Our team brings decades of combined experience in luxury beauty, global logistics, and brand development.
Sebastián Morales
Founder & CEO
With over 15 years in luxury beauty distribution, Sebastián founded BySeba to bridge the gap between premium brands and elite retail markets.
Marcus Venn
Head of Distribution
Marcus oversees our global logistics network, ensuring seamless delivery across 12+ international markets with precision and care.
Isabelle Laurent
Brand Partnerships Director
Isabelle curates our brand portfolio, building exclusive relationships with the world's most prestigious beauty and wellness houses.
OUR COMMITMENT
Elevating the Retail Experience
We don't just distribute products — we help our retail partners create exceptional brand experiences that resonate with luxury consumers.
From in-store merchandising support to exclusive launch events, BySeba goes beyond logistics to ensure every brand we represent thrives in the market.
LET'S WORK TOGETHER
Ready to Join the BySeba Network?
Whether you're a luxury brand looking for distribution or a retailer seeking premium products, we'd love to hear from you.